Wednesday, May 21, 2014

With a name like Pickleball, does it have to be good?

May 20, 2014 - www.chapelhillnews.com

What’s in a name? Ask jam and jelly manufacturer Smuckers.

The brand doesn’t claim to be good because of its name but in spite of it. After all, “With a name like Smuckers, it has to be good.”

Smuckers isn’t alone.

For country crooner Johnny Cash’s “Boy Named Sue,” an unusual name made for a rough start in life.

Pickleball certainly hasn’t suffered because of its name. In fact, the serious sport with the silly name may have actually benefited from its evocative title.
 
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