Wednesday, May 21, 2014

With a name like Pickleball, does it have to be good?

May 20, 2014 -

What’s in a name? Ask jam and jelly manufacturer Smuckers.

The brand doesn’t claim to be good because of its name but in spite of it. After all, “With a name like Smuckers, it has to be good.”

Smuckers isn’t alone.

For country crooner Johnny Cash’s “Boy Named Sue,” an unusual name made for a rough start in life.

Pickleball certainly hasn’t suffered because of its name. In fact, the serious sport with the silly name may have actually benefited from its evocative title.
CLICK HERE to read more.

No comments: